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Demand for Shiseido, Pola and other brands soars in 2020.
May 16, 2021
By: TOM BRANNA
Editor
Demand for Japanese cosmetics in China continues to rise even with COVID-19 restrictions. Despite few opportunities to go out amid the coronavirus pandemic, local consumers still demand quality beauty products, according to the Japan External Trade Organization (JETO). Top-selling brands include Shiseido and Pola. China's imports of cosmetics from Japan in 2020 soared more than 30% to about $4.3 billion, surpassing $3.3 billion from South Korea and other major suppliers such as France an...
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